Think about that. Really think about it. How long is two seconds? What do you think you can do in two seconds? Not much, really. But, if you are an author, two seconds is a huge amount of time for you.
That’s because studies have shown that you have that long to catch a reader’s eye with the cover of your book. We live in a society of instant gratification and short attention spans, and in this modern world if you want to catch the attention of a potential reader you need to have something that they are going to remember.
The success of your novel might be based on the one thing that we’ve all heard before: judging a book by its cover. The design of your cover has to target and carry the appeal needed to pull in your reader before they’ve had a chance to even read a single word of text.
For this reason above all others, you have to take the time and put the energy into creating your cover that is nearly equal to what you’ve done for the interior. Any writer worth their salt takes time to research their subject matter and make sure that it won’t send the wrong message. Do that same thing with your cover. Look at novels in the same field as yours. Take time to find artists who have the skills to produce professional work. Show it to others who have experience in the field. Get feedback. Make changes.
Don’t rush anything. Take your time.
You have two seconds.
Brett Brooks is the author of the Pussy Katnip series, including Red is the Darkest Color and The Devil Was Green. He also wrote the critically acclaimed horror-comedy novel Edible Complex, as well as the fantasy series The Champions of Elan. Learn more about his works at the following links: https://www.amazon.com/-/e/B00KVK5WRU or www.publishing.pandahead.com
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